PUMA - For All Time - Emory Jones

Editor: Spencer Campbell - @savagecampbell - savagecampbell@gmail.com
Client: Puma
Director: Nadia Hallgren
Graphics: Jamie James Medina
Creative Director: June Ambrose

One of seven films we made for PUMA’s For All Time campaign highlighting influential figures in fashion and culture.

Emory “Vegas” Jones is a long-time close friend, confidant, and business partner of Jay-Z, serving as the Head of Lifestyle at Roc Nation. He has also developed a successful partnership with PUMA, creating his own “Bet on Yourself” clothing and sneaker line, leveraging his personal story of redemption. Jones was sentenced to 16 years in federal prison for drug trafficking in 2000. During this time, Jay-Z maintained their connection, name-dropping him on albums and dedicating the song “Do U Wanna Ride” (from Kingdom Come) to him.